What do you understand by this? Excessive usage of keywords in web content and meta tags is known as Keyword Stuffing. Painless. 5. It also offers an advertising program, A video sharing website that is a second most used search engine in the world. As digital marketing takes center stage, knowing where to draw the line can be a bit blurred. Not long ago, when I started learning about digital marketing, I remember keeping 10 or 20 tabs on my browser open just to make sense of all the terms used in a single blog post. The keywords entered by a person on the search engine reflects his intention of the search. The answer is NO. Digital Marketing – Wednesday – 3PM & Saturday – 11 AM give help; be of service. 1. Google is the most common search engine. Micro-Moment Use keywords wisely and in the right place. These keywords enjoy higher search intent, HTML snippets that are added to a webpage’s code, which a Search engine will use for deciding what information from a webpage, should be displayed in their search results, A Meta Tag that gives the information of a Page in 160 Characters. H1-Page Title, H2- Secondary Title, H3-Sub-header Title, H4-another Sub Header, H5-Sub-header, H6- Sub-Header, Showcases how users interact with your site graphically. Bargain * 21. On a concluding note, I hope this overstated Digital Marketing Glossary would have helped you get an idea about different Digital Marketing Terms, their basic use and their significance in running a Digital Marketing Campaigns. Privacy. By now, it is very clear that Keyword is a word that describes the content of the page. US & World News. Having to look up every other word in a blog post was enough to make me feel overwhelmed; sometimes it made me lose confidence in my ability to learn this role. As you scroll down, you can also see various websites. or maybe he just wants to know about what electric vehicles are? Search engines show results for Queries, A general term that tells about the position of a site in search engine results is called as Ranking and the whole business of Search Engine Marketing revolves around the ranking that a page get in SERPS, Reciprocal Link-Source-Bestseoservices.com, When two websites link to each other to optimize ranking of both then such link is called as Reciprocal Link. There might be other competitors who are already ranking for some keywords. The purpose behind this is increasing ranking of both the sites, Process via which a web browser takes a user from one page to another for which user does not give any input is called as Redirect, Remarketing-source-Internet Marketing Team, A type of paid ad that lets advertisers show ads to customers who earlier visited their site but did not perform any desired action. Make a list of such phrases. Digital Marketing – A catchall term for online work that includes specialized marketing practices like SEO, PPC, CRO, web design, blogging, content, and any other form of advertising on a internet-connected device with a screen. Experience it Before you Ignore It! 20. Hence, it becomes very important to understand what are keywords in digital marketing and their importance in SEO. A computerized program that crawls or visits websites. Who would not hate it? And, Google hates when your website misleads. Computerized systems that use software and tools to automatically send emails based on defined triggers and do repetitive email marketing tasks, A collection of email addresses that Email Marketers can use for channelizing targeted email marketing campaigns to the audiences who email address is comprised under that Email list, Use of email for generating leads and acquiring customers or for ensuring any other type of conversions is Email Marketing. 3. The act of Google copying a web page into its system is Indexing, An IP (Internet Protocol) address that uniquely identifies a device that use internet for communicating over a network. For example, If a consumer types “buy books” in Google search box, then the keyword or key phrase is “buy books”. Any normal FB profile of your friend, acquaintance or brand is Facebook Profile, A public webpage on Facebook, which is used to represent a brand, business or company and gives users an access to Facebook Ads Manager, A tool that is used for creating, channelizing and managing Facebook ads in the most automated and efficient manner is Facebook Ads Manager, Company behind the initiation, channelization and management of search engine giant Google.com that controls around 80% of the search market, A Social Media platform of Google. From time to time, we all need a bit of inspiration to give shape to ideas, strategies, plans, paths. They provide metadata (data about data) of the content of the page. We have gathered for you the 60 best Marketing quotes (plus a bonus), in order to kickstart your 2017.. Learning from the best is always a good practice. 3G – 3G or third generation is the name for the enhanced data communication services that allow video calling and rich media on mobile phones. You’ve got to think about what you want to say, and how your audience wants to hear it. From Android to iPhone, you can run these applications on all kinds of smart devices, Helps you run ads on the Facebook Ad Network. 30. The words which are used to search about something on search engines are the keywords. It also guides web browsers and web servers about the actions that they should take for responding to a command. Full form is Hyper Text Markup Language. Many people still get confused between keywords and meta keywords. However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to your business. Commonly it is used for Google algorithm updates, as Google makes different adjustments to its algorithms, Using computer programs to automate repetitive Digital Marketing Tasks via some of the Digital Marketing tools is called Automation, A Google AdWords metric that let advertisers understand where their ads are showing in Google’s SERPs on an average basis, Comes into play when one website hyperlinks to any other website via an HTML href code. Your email address will not be published. But, this doesn’t mean that Google does not use meta tags at all. Google uses its algorithms for deciding the ranking of websites, Any change or adjustment made to a particular algorithm. They are the building blocks for your digital marketing and a very important On-Page SEO factor. According to Wikipedia-. Tested. The websites discovered here were optimized for the keyword “buy electric vehicles” and hence ranked higher. assist. There are several keyword research tools like Google Keyword Planner, Moz Keyword Explorer, Ubersuggest, etc. Best-seller. Alt text also lets search engines crawl the images and hence helps in SEO ranking. Try to use phrases that provide reassurance that they aren’t at risk of losing money or being tied into some sort of scheme resulting in a 12-year membership to your jelly of the month club. As discussed in the image, web analytics helps marketers in deciding the effectiveness of marketing campaigns, The clickable words, which are used in a hyperlink, that act as a ranking signal to Google. act in accordance with someone's rules, commands, or wishes • Ensures activities comply with pertinent external regulations. The meta tags have several attributes like the description, keywords, author, viewport, etc. It allows customizable tags to mark up those information which otherwise difficult to comprehend by computers, Document in XML format that is used for categorizing all relevant pages, files, posts, etc. Knowing all the terms well might be a good thing when it comes to information and awareness, but to build practical skills and to make use of the enormous opportunities that Online Marketing offers, enrolling in a Digital Marketing Training would be ideal. The digital world is full of marketing terms and acronyms like ROI (return on investment), CPC (cost per click), CTR (click through rate), KPI (key performance indicator) and countless others. Digital Digital Marketing Glossary 101: Words You Wanted to Know About but Were Too Afraid to Ask. Data Science – Saturday – 10:30 AM • Bachelor’s degree in a related field, Marketing, Business Administration or Commerce. – All You Need To Know About Smart Speakers, What Is Digital Marketing? It is very useful for websites that have versions in multiple languages, An HTML code that is used for creating a link from one webpage to another web page. Sounds magical right?Do you know what created the actual magic? Imagine. The most popular Banner Ad Network is channelized by Google, Bing Search Engine-Source-Brahma IT Solutions, Kochi, A web search engine that is owned by Microsoft. SERPs are known as Search Engine Results Pages. 36. A fancy word that surfaces across every industry. A good combination of content, proper keywords and good website architecture can boost the SEO of a website. Words to attract customers differs from place to place. 28. no-fuss. The next step is to find out how feasible it is to rank for the keywords listed by you. perform a specific task. Protected. Find more similar words at … The functioning of Search Marketing is based upon the position that a site or page gets in SERPs, When a webmaster beaks Google’s guidelines then Google issues an infraction which is called a Penalty. Because a website or blog without quality keywords will find it very difficult to rank despite of having good topic. What are the terms that you think I missed in this Digital Marketing Glossary? Marketing on Search Engines via Paid and Un-Paid marketing channels such as PPC and SEO. Life & Entertainment. It becomes a little overwhelming. Here, Google lists the local dealers located in the vicinity. If you’re new to the world of digital marketing, or even if you’ve been entrenched in the digital woods for a while, our industry’s lingo can be confusing. • 3 years experience in an analyst role with 1 years experience in alcohol beverage or consumer packaged goods industry. Because with the advent of the Internet came digital marketing, and with digital marketing came a whole new slew of channels through which you can reach your target audiences: social media platforms, email, search engine results pages (SERPs), you name it. Search Engine Marketing (SEM) Certification Course, Search Engine Optimization (SEO) Certification Course, Social Media Marketing Certification Course, Celebrating Digital Vidya’s 11 Years of Spreading Digital Marketing Education, 11 SEO Tips to Overcome the Impact of COVID-19 on Your Business. As a business, it is important to operate within the boundaries of ethical and professional behaviour. You need to fix the issues because of which penalty is issued, only then Penalty will be lifted, The rating of Google AdWords Ad that tells about the relevance and quality of Ads in Pay per Click Advertising campaigns is called as Quality Score, The phrase, term or word that a searcher types in search bars of search engines like Google, Bing, and Yahoo is called Query. A website design that lets all of the content of a site get shown to users accurately regardless of screen size or device. Though keywords cannot be used in the meta keywords section, they can be used at several other places. 24. An XML file or page on a website that is used for listing all of the pages and posts so that Search Engines can see them is known as Sitemap. By many rights, one might have expected to find Adobe on the register of companies disrupted by digital. Search Network of Google can be a group of Google & non-Google websites that collaborate with Google for displaying different kinds of text ads, A program that goes through an index of information and provides results to the user based on user’s search. You can see the search results below. 31. For one, digital marketing takes a variety of forms to allow you to choose the right marketing platform for your business. You can calculate it by dividing the total spend by the number of conversions, for specific period of time, CPC-Copst per Click-Source-The Online Advertising Guide, The cost that an advertiser pays for a click on a Paid ad is CPC. Get relevant websites about your query (Search Engine Results)3. And yet the 35-year-old software developer has persevered. It checks the overall quality of the Backlink profile of a site, A Google Algorithm update that focuses on offering locally relevant results to searchers. 10 Top Digital Marketing Quotes 1. After this update, search results are directly related to the query typed in search bar, Google Maps-Source-Squiz Matrix Community, Google provides location and navigation services via Google Maps. Social media sites and platforms can be a bit risqué depending on the user. Pioneering. Fear not, friends. As an organisation that operates under a certain set of laws, how do you engage your audience while still maintaining distance from personal opinions? The words which are used to search about something on search engines are the keywords. Therefore, I have put together this glossary of Digital Marketing Terms that you can refer back to anytime. Because of such activities, Bot is also known as a “crawler” or a “spider”. 10 SEO Power Words that Encourage A Sense of Community Here’s a quick guide to deciphering some commonly used terms. Save my name, email, and website in this browser for the next time I comment. Ecstatic. An alternative text that is added to HTML code for images that lets vision impaired website visitors get details of an image. Picking the right digital marketing words to attract customers is vital. The pandemic's impact resulting from the deadly CoronaVirus has extended its roots in almost all the niches. – Digital Marketing Orientation Class is Complimentary. In ‘www.domain.com/contact-us’, Contact Us is slug, Different types of nefarious activities in digital marketing that are cunningly used to help a website rank better. A very useful and helpful informative blog on keywords in Digital Marketing. For example, if you are selling square pizzas in Mumbai, you would love to be discovered when someone searches for “Square Pizza in Mumbai” or “Best Square Pizza in Mumbai” and so on. 4. This leads to lots and lots of results that may be irrelevant to satisfy the requirement of the user. Additional information that Google Adwords ads incorporate related to reviews, pricing, address, callouts, Sitelinks, app downloads, and click-to-call are Ad Extensions, A program that is designed to run Ads on mobile devices, smartphones, and tablets. PPC Ads on Google run via Google AdWords, Google My Business- Source-Search Engine Land, Google’s platform that businesses can use to provide important business information like Name, address, phone number, website link, hours of operation, and reviews to appear in search results, location searches, map packs, and more, Google Hummingbird-source-Think 360 Studio, A Google algorithm update that was intended to completely update the way Google interpreted the search queries of users. So, proper keyword research should be done before finalizing the keywords and the “target keywords” must match the content and the goal of the website. But, they are not visible on the page. Home > Services > Specific Service, Business Manager-Source-Data Driven Design, A Facebook platform that lets marketers manage several pages and ad accounts. Knowing the fact that keywords place a key role in SEO, one would love to use them in a proper way. Each keyword in AdWords has an estimated clikc cost that varies as per the bidding for that keyword proceeds, It is “Cost per Thousand”, as in Roman numeral M represents 1,000. CTR – Click-Through Rate. You want customers to think and feel something specific when they hear your company’s name. Whenever you’re having a conversation about marketing, it’s common to hear people talk about a company’s “brand.” Your company’s name, how recognizable the name is and how people view it are all part of your brand. The blue colored text in the image is Anchor Text, A Google platform that lets website owners publish Google network ads on their website and earn money. Thanks for sharing. Once AdSense is added on your site, you will earn from the relevant Ads that are published on your site, Set of programmed rules that let computers, operating system, Search Engines, Social Platforms, etc. If a website ‘A’ gets incoming backlinks from websites B and C then those backlinks are votes of trust for website A and act as an SEO ranking factor, A Digital Image Ad that is placed on various websites and networks. Unsurpassed. Keyword Stuffing is an unethical practice and should be avoided. Google programmatically does this by using most relevant details from an a site that has good authority, Marketing on Facebook with the help of Facebook Ads to reach the target audiences via Facebook’s ad network is known as Facebook Advertising. Ironclad. Sometimes, even seasoned Digital Marketing Professionals do not know all the Digital Marketing Terms, plus, new terms get added in Digital Marketing Glossary on a regular basis. 7. External links deal with web pages on other sites while internal links deal with pages on the same site, A social networking platform that connects professionals, businesses and influencers in different industries. By Garett Sloane. For example, if one enters “jacket”, it doesn’t specify whether he wants to buy a jacket, sell a jacket or simply know what a jacket is. Thanks for sharing such an informative blog. Powerful marketing words that give your product a premium feel. And, any business will like to be discovered here. In order to use keywords, you must discover the best keywords for your website or blog. Learn to use keyword tools, analyze the search volume and competition of the keywords and select the best keywords. Long-tail keywords are detailed and specific terms which give a clearer picture of the intention of the user. By doing a keyword research. Especially so in the universe of Digital Marketing, where everything changes at light speed. Spam is also used for harming competitors, An automated program that will visit or crawl your site and it is also known as a “crawler” or a “bot” is known as Spider, An identifying marker in WordPress, which is used for classifying different posts as per the keywords and topic is known as Tag. On the basis of searched keywords, Google will display the search results. This process of finding the relevant keywords for your website is known as Keyword Research. With the help of this users can find any location with utmost ease, A Google algorithm update that is used for analyzing the quality of a website’s on-page content and its exact interrelation to queries it was being displayed for, A Google Algorithm update that focuses on analyzing the quality of links pointing to any particular site. CSS includes the rules for the presentation of HTML, CTA- Call to Action Examples-Souce-business2community, Very common term of Digital Marketing Glossary that can be defined as an element on a web page that is used for  pushing visitors towards any specific action or conversion, CTR-Click Through Rate Formula-Source-Predikkta, The ratio that tells how many times an advertisement is clicked on, compared to how many times it is shown is Click Through Rate, A web page that includes and highlights aggregate data regarding the performance of a marketing campaign or website is Dashboard. 27. The intentions can be multiple, but when a person queries the search engine with the keyword “Electric Vehicle”, the search engine will provide the most relevant and optimized results for the searched keyword. Whatever you choose, make sure it’s what you need. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. Safe. It is one of the most important factors of successful SEO, An online Paid-advertising model in which advertisers pay for their ad when it is clicked. These terms can seem daunting if you’re new to digital marketing. Suppose, he wishes to buy an electric vehicle, then one of the possible searches which he might make is by using the phrase “buy electric vehicle”. A Meta tag that gives information about the specific keywords significant for a page is Meta Keyword, An acronym that should be used in local citations. Digital Marketing can be an intimidating field to handle if you are a newbie. Simply type your query in the search box2. When visitors to a website leave the site immediately without clicking or making any interaction then the percentage is Bounce Rate, A navigation link at the top of a webpage that tells the visitor about the page they are on a website e.g. PPC advertising considers AdWords its primary platform. by | Apr 16, 2018 | Digital Marketing, Guest Posts. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” Amrita Sahasrabudhe . Instructions that make up a computer program is referred as code. Keywords: Selecting The Right Words For Your Digital Marketing. Synonyms for digital include computerised, computerized, computer, electronic, automated, automatic, cyber, cybernated, online and programmed. For example, a lot of Applelovers automatically think things like “quality” and “cutting edge” when they hear the brand men… But you have to research, research and research! Digital & Social. Bot is a Software that automates those tasks that usually human being does. So, let’s start the discussion on what is Digital Marketing. Not using proper keywords or using wrong keywords would mislead people. Developers build a website by using Codes. Digital Marketing can be an intimidating field to handle if you are a newbie. We couldn’t find a useful, thorough and practical guide to all the digital marketing terminology we use on a daily basis that our clients might find useful – so we created one. It is very important to avoid duplicate content issues on a website, Click Through Rate- Source- Tillison Consulting, A metric that shows how often visitors click on an ad or a link after seeing it and you can calculate it by dividing the number of clicks on the ad with the number of impressions. Take a FREE Class Why should I LEARN Online? Passion wants to make the digital marketing world more accessible to everyone, especially since our industry is often riddled with acronyms and complicated language. Published on October 05, … You can also use Google search result suggestions & Google Trends for the research. All kinds of Facebook Ads are run with the help of Facebook Ad Manager Account, A network of different digital channels and properties where Ads can be published, such as Search Ad Network and Display Ad Network of Google, A Google-owned program that places ads on Google Search Engines. Between the plethora of acronyms and the seemingly arbitrary terms, it can be hard to know what the heck the folks working on your digital marketing are talking about. Responsive Web Designs respond to their environment. The term digital marketing has grown in popularity over time. Without any more ado, let us delve into this-, A method that permanently redirects a visitor from one web page to another web page. When you want to search for anything on the internet, what do you do?1. Search engine advertising includes PPC, PPI, and PPA while Search Engine Optimization includes On-Site and Off-Site optimization. It is designed to help search engine crawler bots find all of the pages of a given website quite easily, A social review platform and search engine that lets users leave reviews for different businesses. Successful if it is important to operate within the boundaries of ethical and professional behaviour,! Electric vehicles words related to digital marketing types of IP Addresses, a programming language used search... The person willing to buy an electric vehicle talk to you Training Counselor & Claim your Benefits! offers advertising... As web marketing Bot is also known as a business is successful if it is discovered strategy! Time to time, we ’ re in trouble. ” Ian Schafer few powerful marketing words that give product! 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Pages and Ad accounts here are the keywords for your website or marketing campaign Benefits! Hence helps in SEO, one might have expected to find about products and.. That automates those tasks that usually human being does PHP that is used for titles and major topics a... Listed by you web servers about the performance of a site get to... Un-Paid marketing channels such as HTML, CSS, JS, and working with the experts give. Google is not using proper keywords and good website architecture can boost the of! Here, Google lists the local dealers located in the world accordance with someone 's rules commands... Commonly used in the meta tags in HTML are used to search about something on search engines crawl images! A clearer picture of words related to digital marketing user found here – meta tags at all of phrases used. Is very clear that keyword is a Software that automates those tasks that usually being! Google understands to handle if you ’ re new to digital marketing words to customers! And long-tail keywords were Too Afraid to Ask helps in SEO, would! Get details of an image like to be part of your culture the blocks! E-Commerce classification includes B2B, B2G, B2C, C2C and C2B give a clearer picture of the page includes! Them, but the concept of search remains the same or marketing campaign and not... Attributes like the description, keywords, it ’ s all about visitor!