Daniel has been working in Digital Marketing for the past 20 years, with extensive experience working both client-side and within the agency environment. Digital Kitchen has been created to help professionals of all levels in all sectors increase their digital marketing knowledge, all from the comfort of our London HQ. Please enter a keyword and click the arrow to search the site. There will be no formal teaching between these dates, though you will have the opportunity to familiarise yourself with the learning platform and prepare for the programme. Learn how to apply your training in practice, and help transform your business culture to take full advantage of the Digital Age. Digital Transformation Courses for Strategic Leaders, Managers and Decision Makers Don’t keep up – get ahead Create the mindset and apply the methods needed to build innovative, successful organizations that align to the digital economy through developing the skills, capabilities and knowledge to … Most approach the concept from a business change and/or strategic perspective. Returning to financial services in 2005 he brought Derbyshire, Cheshire and Dunfermline Building Societies together with Nationwide Building Society, then moved on to launch Virgin Money in 2011 and grow the Elevate platform for AXA Wealth. As well as talking through some of the practical steps that we need to take along the way, the section takes a look at a number of examples from organisation that have already gone through the journey and successfully implemented their digital transformation. The section works as both the core building blocks of your strategy, but also as a reference and guide that you re-visit as you take on the particular challenges involved. Called on frequently in the press, she is provides insight and opinion in communicating what marketing needs to do, both internally and externally to raise its importance as a critical business function. Leave with a completed Digital Transformation Strategy plan and guidance documents on how to implement it. Digital Transformation Courses & Learning Paths . As well as helping us understand the present, this section also prepares us for a future in which the pace of change will increase, and in which organisations will not survive unless they are prepared for constant change. He holds multiple editorial positions. Since 2008, Peter has taught on London Business School’s Senior Executive Programme. In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. I'm also an entrepreneur'. Peter founded nexxworks to help organisations become fluid, innovate and thrive in The Day After Tomorrow, the title of his most recent book. He also advises on the policy implications of algorithms. Gain the tools to ignite, manage and sustain innovation in your team, department or business unit. Throughout this section over three days you will build your digital transformation strategy plan and constantly test it against industry best practice and learn from the success and failure of other organisations. The word digital is most commonly used in computing and electronics, especially where real-world content is converted to binary numeric form as in digital audio and digital photography. The programme gives you access to world class expertise and best practice techniques to allow you to build a successful Digital Transformation Strategy that can be implemented in the real-world, along with the knowledge and skills to avoid the common pitfalls experienced when going through a digital transformation. develop a digital strategy for the fast-paced digital environment at the digital marketing and communications course london Two-day accredited course (Basic + Advanced) This course is also available as distance learning with live tutorial: click here to find out more You’ll also carry out a series of ’stress tests’ on your strategies to see how they might perform as they are implemented and you’ll do a series of practice pitches in preparation for your final day ‘dragons den’. In particular, she studies how material artefacts and practices influence cognitive processes – such as sensemaking and sensegiving, categorisation, and perceptions of organisational and professional identities – within organisations. Most importantly section chapter will explore how other organisations have dealt with the most common pitfalls and problems, so we can avoid the same challenges. Tags: Online, Digital Transformation and Innovation, Self-paced online, Tags: Marketing, Digital Transformation and Innovation, Courses in London, Tags: Digital Transformation and Innovation, Strategy, Courses in London, Tags: Digital Transformation and Innovation, Courses in London, New courses, Crisis spurs innovation. The part of the digital transformation framework focusses on the role of on-going iteration and improvement. Not sure which programme is right for you? Enhance your leadership and business skills with a comprehensive learning journey tailored to you. Change and Culture Using Data Visualisation to Drive Change. Upcoming Sessions. Prior to joining CIM she was at Xerox and Sony where she spent much of her career specialising in commercial strategy and proposition development, as well as category buying. These data visualisations can then be used to drive forward any digital transformation and gain stakeholder buy-in.Lessons from the industryMark Abrami, Hotsuite. Mark helps brands and organisations create immersive online brand experiences, foster greater consumer engagement and deliver increased sales and profits. Learn how to capitalize on the opportunities created by new digital capabilities—including big data. Mark’s research includes the emergence of new markets and industries and the more basic building blocks of organising —categories, identities, forms, strategies, practices and reputation criteria. Design Thinking Workshop: Building Your Digital Strategy Discover Phase, Define Phase and Develop Phase. Find out how to deal with change and take advantage of the benefits. Professor Julian Birkinshaw was ranked 46th in the 2017 Thinkers50 list of the top global management thinkers. Understand the larger context for digital transformation efforts, identify your maturity level, and learn how best to keep a digital strategy on track for the long term. Learning reimagined. Professor Jacobides focuses on change, design and strategy: he studies industry evolution, value migration, new business models and structural change in firms and sectors. Jeremy works with global design teams, engineers, data scientists, researchers and developers and helps organisations to disrupt their themselves and transform their business, all with the goal of improving customer experience. Change and Culture and The Role Data Artistry Can Play to Drive ChangeMark Kennedy, Associate Professor of Strategy and Organisation at Imperial College Business School  Digital is dead – What ‘being digital’ means for your business. This highly immersive and hands-on session will teach the fundamental building blocks of design thinking that can be used within digital transformation. The Digital Transformation Framework: FoundationsDaniel Rowles, Lecturer at Imperial College Business School Consultant and executive educator with companies all over the world. Digital Transformation Lead your organisation through successful and sustainable Digital Transformation It's also a cultural transformation that requires continuous challenge of the status quo, experimentation, agility in ways of working, a growth mindset … He has studied industry change, value migration, and organisational transformation, and teaches the popular turnarounds elective. He lectures at various business schools such as MIT in Boston. “The COVID-19 outbreak has fully embodied the value of IT and digital transformation. Gemma Butler, Marketing Director at the Chartered Institute of Marketing Dates: 29-30 January 2020 | 10-11 June 2020Duration: 2 days Fee: £1,995 (no VAT is charged) Includes all meals, refreshments and programme materialsFaculty: Prof Gianvito Lanzolla This course will provide learners with an insight into how digitalisation has now spread across all areas of society. A network of experienced and international programme peers will assist you in crafting and stress-testing your strategy. The Foundations section will help you understand and explore the core things that need to be in place for a successful digital transformation and build the central parts of your digital transformation strategy. Businesses which are unable to adapt in this way often fall behind in the current digital age. Rapid change, technological disruption, unexpected competition. You’ll also explore the internal processes, structure and working practices that are often at the heart of digital transformation failures, and you’ll learn from both success and failure case studies so we can avoid these pitfalls. Rather than seeing transformation as an end goal, this session builds on the importance of constant iteration, innovation and the idea of building an ongoing change culture across the organisation. This session explores the role of data science and the importance of data visualisation. You’ll explore a series of tools and techniques that can be applied in a range of situations that can help drive innovative solutions to transformation problems. Research Insights from CMI book of the year “Building Digital Culture”Thomas Brown, Consultant and Executive AdvisorPlotting your digital journeyDaniel Rowles, Lecturer at Imperial College Business School From mechanics to 3D modelling, plumbing to programming, get the digital skills you need with these specially designed courses from Accenture. Professor of Strategy and Entrepreneurship; Sir Donald Gordon Professor of Entrepreneurship and Innovation. He is also a Course Director for the CIM and a certified Google Squared trainer. What will you learn in this course? The part of the digital transformation framework focusses on the role of on-going iteration and improvement. The diverse programme cohort will include participants from a range of countries, job functions and industries. His research focuses on hospital operations and healthcare management. Very different from the common online courses, Digital Business Transformation by Rob Llewellyn is a pure dive in the T.H.R.I.V.E. Thomas Brown is a consultant, executive advisor and prolific writer who’s passionate about marketing, brand, digital and content. The following courses also involve a project or coursework: IS2182 Innovating digital systems and services; IS3159 Research project in information systems. Professor of Strategy and Entrepreneurship; Robert P Bauman Chair in Strategic Leadership. The Performance section of the programme will deep dive into measuring the success of our digital transformation strategy, help us build measurement frameworks for iterative improving and look at how measuring ROI is key to digital transformation success. Create a curriculum to fit your needs and aspirations, and learn at your own pace. Mark Abrami, Social media expert at Hootsuite. Digital and IT transformation is all about leveraging technology to create value. In a world where digital transformation is the new normal, we’re here to help you understand the skills, know-how and behaviours they need to reach customers in the moments that matter, accelerate growth and create a sustainable competitive edge. Professor Costas Markides teaches strategic innovation and creative thinking leading to breakthroughs. Digital Transformation (Online) (Berkeley ExecEd) If you’re a mid or senior-level manager who need a strategy to lead your organization through a sea of massive disruption, then this online digital transformation program can help you learn a lot. Before becoming an academic, he was a Principal in the management consulting unit of Computer Sciences Corporation and a software engineer and product manager for a Santa Clara, CA-based startup. This part of the programme gives you a structured framework of all of the things you’ll need to consider to build an organisation that is operating in a constantly changing environment. In her current role at CIM, Gemma is responsible for leading her department in all things marketing and is part of the senior management team responsible for building and driving the strategy and direction of CIM. Navigate disruption with this practical online programme. Mark Abrami is a well respected social media expert at Hootsuite with comprehensive experience within the e-commerce and brand marketing arenas. 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You will have access to the learning platform from 7th October 2020. Overview. The Digital Transformation Framework: ReadinessDaniel Rowles, Lecturer at Imperial College Business School His consultancy and advisory work services clients in the US, UK and Europe on both local and global assignments, across financial services, professional services, education, non-profit, media and marketing services. Professor of Management Science and Operations. Mark Kennedy is an Associate Professor at Imperial College Business School. Rio Tinto, ABN Amro, UBS, Tata Group, Exxon. Professor Jacobides is an expert on business model change and strategy in changing environments, and one of the worlds’ leading experts on business (and digital) ecosystems. In this part of the programme we look at what happens once you’ve been through the process. We explore the techniques and approaches that will prevent you from lapsing back into previous approaches and how you can filter the ongoing change to work out what’s important and what’s not. He has acted as a consultant to hospitals, biotech/pharma companies, high-tech start-ups, retail firms, and a hedge fund. Want to find out more? Professor Nicos Savva is an expert in data science, using it to solve operational problems and help large organisations develop data-science capabilities. The course is funded by UCL Innovation and Enterprise through their lifelong learning team.. Our courses will take you step by step through different types of online communication so you can use emails and the cloud efficiently and securely and know why you are doing what you are doing. Harness the power of creativity and create your own innovation action plan … This part of the programme walks you through the range of factors that have lead us to the fast changing environment we find ourselves in. Digital is dead – What ‘being digital’ means for your business, How to do it and who’ll you’ll need with you, Lessons from the industryJeremy Waite, Chief Customer Officer at IBM iX. This can include automating core functions, updating key services, or simply increasing internal efficiency. It is ideal for entrepreneurs who aspire to take full advantage of digitalisation and overcome the challenges that come with it. In the readiness section you’ll learn about the technologies, techniques and processes that can make or break your digital transformation. You’ll learn the techniques and methods to create an agile organisation, including agile working methodologies and organisational structure and design. He has also worked with the EU, the UK and the WEF on policy. His work has appeared in leading journals such as Management Science, M&SOM, Production & Operations Management, and Nature Biotechnology. This high-quality 90-day digital transformation course on e-business management delivers expert insights and powerful hands-on workshops on the following subjects. Drawing on insights from Imperial College Business School faculty, industry leaders, case studies and your peers, you will develop a robust understanding of digital cultures, foundations and frameworks to craft your own transformational strategy. Welcome to the headline online conference as part of the global Digital Transformation Conference series for our UK & European event welcoming over 14 digital business leaders & practitioners to share stories & insights on their digital business innovation, strategy and transformation. Individuals and organisations cannot afford to be complacent or risk averse. The Digital Transformation Framework: Foundations. Digital Communication Courses in London & Online Become fully confident in communicating digitally whether by email or through the cloud. Digital Transformation in perspective: Why you need a digital culture Daniel Rowles, Lecturer at Imperial College Business School. It explores the technology behind the change and in turn explains what this means for our organisations. The Digital Transformation Framework: PerformanceDaniel Rowles, Lecturer at Imperial College Business School Teaching sessions begin on 14th October 2020. Daniel Rowles is a Lecturer at Imperial College Business School, CEO of TargetInternet.com and Programme Director of the Imperial Digital Transformation Strategy Programme. In this part of the training programme, we then start to build the steps we must go through to achieve our journey to implementing an effective digital transformation. Digital Transformation poses many challenges, but it also creates an abundance of new opportunities for your job and your company. 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